Alicia Winding
Alicia Winding
Alicia Winding
Strategic Partnerships Leader
Brand, Content and Media
Strategic Partnerships Leader Brand, Content and Media
Bridging Brand Strategy, Revenue-Driven Partnerships, and Scalable Creator-Led Content Ecosystems Built for Platform Impact.
Bridging Brand Strategy, Revenue-Driven Partnerships, and Scalable Creator-Led Content Ecosystems Built for Platform Impact.
Let's Connect
Let's Connect
Email Me
Email Me
Email Me
Schedule a Chat
Schedule a Chat
Schedule a Chat
Visit My LinkedIn
Visit My LinkedIn
Visit My LinkedIn
[MY MISSION]
[MY MISSION]
[MY MISSION]
I architect systems, spanning content, commerce, and culture that are built to resonate and endure. My work transforms narrative into opportunity, forging partnerships that spark impact, scale meaningfully, and lead markets forward.
WHAT I DO
I founded Prosper AO, a licensed talent agency, as part of a 16+ year career in digital media, programmatic ad sales, brand partnerships, and content strategy. While the agency is not my current focus, the experience deepened my expertise in leading end-to-end partnerships where creative strategy meets measurable business outcomes. I have built and scaled programs that drive revenue, audience resonance, and lasting brand equity across creator ecosystems, platform-native campaigns, programmatic solutions, and media collaborations. From pitch to packaging to post-launch execution, I bring clarity, creativity, and operational precision to every engagement.
THE PROBLEMS I SOLVE
[001]
Disconnected Brand Narratives
When brand messaging doesn’t speak the language of the culture or fit naturally on the platform, it misses the mark with the audience and doesn’t last.
[001]
Disconnected Brand Narratives
When brand messaging doesn’t speak the language of the culture or fit naturally on the platform, it misses the mark with the audience and doesn’t last.
[001]
Disconnected Brand Narratives
When brand messaging doesn’t speak the language of the culture or fit naturally on the platform, it misses the mark with the audience and doesn’t last.
[002]
Misaligned Partnership Strategy
When brands, talent, or media platforms don’t share clear goals or tell a consistent story, the collaboration falls flat and misses its potential.
[002]
Misaligned Partnership Strategy
When brands, talent, or media platforms don’t share clear goals or tell a consistent story, the collaboration falls flat and misses its potential.
[002]
Misaligned Partnership Strategy
When brands, talent, or media platforms don’t share clear goals or tell a consistent story, the collaboration falls flat and misses its potential.
[003]
Underperforming Partnership Revenue
When companies don’t have the right strategies to turn strong relationships into ongoing, revenue-generating programs, they miss out on opportunities.
[003]
Underperforming Partnership Revenue
When companies don’t have the right strategies to turn strong relationships into ongoing, revenue-generating programs, they miss out on opportunities.
[003]
Underperforming Partnership Revenue
When companies don’t have the right strategies to turn strong relationships into ongoing, revenue-generating programs, they miss out on opportunities.
[004]
Fragmented Content & Campaign Execution
When content strategy, media delivery, and audience targeting aren’t integrated, leading to broken narratives, low engagement, and wasted spend.
[004]
Fragmented Content & Campaign Execution
When content strategy, media delivery, and audience targeting aren’t integrated, leading to broken narratives, low engagement, and wasted spend.
[004]
Fragmented Content & Campaign Execution
When content strategy, media delivery, and audience targeting aren’t integrated, leading to broken narratives, low engagement, and wasted spend.
[004]
Sales Without Strategic Narrative
When sales teams focus on products without a clear story or positioning, they miss chances to create lasting value and build strong brand connections.
[004]
Sales Without Strategic Narrative
When sales teams focus on products without a clear story or positioning, they miss chances to create lasting value and build strong brand connections.
[004]
Sales Without Strategic Narrative
When sales teams focus on products without a clear story or positioning, they miss chances to create lasting value and build strong brand connections.
Case Studies
Prosper AO × Walmart
(via ShopLatinx) - Creator Partnerships
Role: Founder & Strategic Lead
Type: Creator Strategy, Integrated Brand Campaign
Overview:
In partnership with Shop Latinx, Prosper AO led the strategic development and execution planning for Walmart’s “Makers of Más” campaign. Through this partnership, we designed the creative framework—What’s Your Remix?—to connect Walmart’s proprietary home and fashion products with Latinx Gen Z and Millennial audiences through culturally driven, creator-led storytelling. I oversaw talent curation, narrative strategy, media planning, and product integration, building a blueprint that merged tradition with trend to maximize engagement. This initiative addressed a core brand challenge: how to show up in culture authentically, without diluting community voice or brand message.
My Contribution
Curated and negotiated multi-platform partnerships with a diverse slate of lifestyle creators across TikTok and Instagram Developed detailed creator briefs, managed creative approvals, and aligned content with Walmart’s retail objectives Oversaw campaign strategy, project management, and cross-functional coordination to maximize impact Designed earned media amplification tactics to extend reach beyond paid placements
Impact
Projected to deliver significant brand engagement and audience reach aligned with client goals Strategic partnership framework established for future scalable creator collaborations Positioned Prosper AO as a trusted partner for culturally relevant and high-impact creator marketing initiatives
Prosper AO × Walmart
(via ShopLatinx) - Creator Partnerships
Role: Founder & Strategic Lead
Type: Creator Strategy, Integrated Brand Campaign
Overview:
In partnership with Shop Latinx, Prosper AO led the strategic development and execution planning for Walmart’s “Makers of Más” campaign. Through this partnership, we designed the creative framework—What’s Your Remix?—to connect Walmart’s proprietary home and fashion products with Latinx Gen Z and Millennial audiences through culturally driven, creator-led storytelling. I oversaw talent curation, narrative strategy, media planning, and product integration, building a blueprint that merged tradition with trend to maximize engagement. This initiative addressed a core brand challenge: how to show up in culture authentically, without diluting community voice or brand message.
My Contribution
Curated and negotiated multi-platform partnerships with a diverse slate of lifestyle creators across TikTok and Instagram Developed detailed creator briefs, managed creative approvals, and aligned content with Walmart’s retail objectives Oversaw campaign strategy, project management, and cross-functional coordination to maximize impact Designed earned media amplification tactics to extend reach beyond paid placements
Impact
Projected to deliver significant brand engagement and audience reach aligned with client goals Strategic partnership framework established for future scalable creator collaborations Positioned Prosper AO as a trusted partner for culturally relevant and high-impact creator marketing initiatives
Prosper AO × Walmart
(via ShopLatinx) - Creator Partnerships
Role: Founder & Strategic Lead
Type: Creator Strategy, Integrated Brand Campaign
Overview:
In partnership with Shop Latinx, Prosper AO led the strategic development and execution planning for Walmart’s “Makers of Más” campaign. Through this partnership, we designed the creative framework—What’s Your Remix?—to connect Walmart’s proprietary home and fashion products with Latinx Gen Z and Millennial audiences through culturally driven, creator-led storytelling. I oversaw talent curation, narrative strategy, media planning, and product integration, building a blueprint that merged tradition with trend to maximize engagement. This initiative addressed a core brand challenge: how to show up in culture authentically, without diluting community voice or brand message.
My Contribution
Curated and negotiated multi-platform partnerships with a diverse slate of lifestyle creators across TikTok and Instagram Developed detailed creator briefs, managed creative approvals, and aligned content with Walmart’s retail objectives Oversaw campaign strategy, project management, and cross-functional coordination to maximize impact Designed earned media amplification tactics to extend reach beyond paid placements
Impact
Projected to deliver significant brand engagement and audience reach aligned with client goals Strategic partnership framework established for future scalable creator collaborations Positioned Prosper AO as a trusted partner for culturally relevant and high-impact creator marketing initiatives
Ogury × Honda SoCal
(via ShopLatinx) - Creator Partnerships
Role: Sales Lead, Mobile & Programmatic Advertising
Type: Performance Marketing, Automotive
Overview:
Drove revenue and performance outcomes for Honda SoCal's regional campaigns via Ogury’s mobile-first programmatic platform. The goal: optimize cost-per-site-visit (CPSV) while maintaining brand-safe, viewable delivery across premium mobile environments and Improve Honda’s mobile performance across southern California.
My Contribution
Led sales and strategic partnerships for the Honda SoCal account, overseeing cross-functional collaboration with media buyers, account managers, and internal teams for a high-impact mobile display campaign. Developed a hyper-targeted audience strategy using Ogury’s proprietary mobile journey data to enhance SoCal Honda’s prospecting efforts. Structured a custom performance-based deal model aligned with client KPIs, ensuring risk-managed, scalable delivery.
Impact
$0.35 CPSV vs. $3.50 regional benchmark — 10x cost efficiency 4.3% CTR, 88% viewability, <1% IVT — exceeding quality benchmarks across the board 243K+ verified site visits from 5.5M impressions Doubled YoY investment from Honda SoCal, securing Ogury’s position as a preferred performance partner
Ogury × Honda SoCal
(via ShopLatinx) - Creator Partnerships
Role: Sales Lead, Mobile & Programmatic Advertising
Type: Performance Marketing, Automotive
Overview:
Drove revenue and performance outcomes for Honda SoCal's regional campaigns via Ogury’s mobile-first programmatic platform. The goal: optimize cost-per-site-visit (CPSV) while maintaining brand-safe, viewable delivery across premium mobile environments and Improve Honda’s mobile performance across southern California.
My Contribution
Led sales and strategic partnerships for the Honda SoCal account, overseeing cross-functional collaboration with media buyers, account managers, and internal teams for a high-impact mobile display campaign. Developed a hyper-targeted audience strategy using Ogury’s proprietary mobile journey data to enhance SoCal Honda’s prospecting efforts. Structured a custom performance-based deal model aligned with client KPIs, ensuring risk-managed, scalable delivery.
Impact
$0.35 CPSV vs. $3.50 regional benchmark — 10x cost efficiency 4.3% CTR, 88% viewability, <1% IVT — exceeding quality benchmarks across the board 243K+ verified site visits from 5.5M impressions Doubled YoY investment from Honda SoCal, securing Ogury’s position as a preferred performance partner
Ogury × Honda SoCal
(via ShopLatinx) - Creator Partnerships
Role: Sales Lead, Mobile & Programmatic Advertising
Type: Performance Marketing, Automotive
Overview:
Drove revenue and performance outcomes for Honda SoCal's regional campaigns via Ogury’s mobile-first programmatic platform. The goal: optimize cost-per-site-visit (CPSV) while maintaining brand-safe, viewable delivery across premium mobile environments and Improve Honda’s mobile performance across southern California.
My Contribution
Led sales and strategic partnerships for the Honda SoCal account, overseeing cross-functional collaboration with media buyers, account managers, and internal teams for a high-impact mobile display campaign. Developed a hyper-targeted audience strategy using Ogury’s proprietary mobile journey data to enhance SoCal Honda’s prospecting efforts. Structured a custom performance-based deal model aligned with client KPIs, ensuring risk-managed, scalable delivery.
Impact
$0.35 CPSV vs. $3.50 regional benchmark — 10x cost efficiency 4.3% CTR, 88% viewability, <1% IVT — exceeding quality benchmarks across the board 243K+ verified site visits from 5.5M impressions Doubled YoY investment from Honda SoCal, securing Ogury’s position as a preferred performance partner
Brit + Co × Disney
Brit.co
Role: Sales & Brand Partnerships Lead
Type: Branded Content Hub, Lifestyle Marketing
Overview:
Led the brand partnership strategy and execution for a Disney Home Video campaign at BRIT+CO, targeting millennial moms through a custom content experience. The initiative centered around legacy Disney titles (Mary Poppins, Dumbo, Cinderella, Aladdin) and was designed to inspire co-viewing moments and creative family activities.
My Contribution
Identified Disney’s seasonal release priorities and positioned BRIT+CO as a lifestyle fit for family engagement Developed a cross-platform content hub concept rooted in DIY crafts, parenting insights, and product integration Led strategic narrative development and oversaw branded storytelling across editorial, social, and email Managed client communication, pitched the campaign, and guided execution through to reporting
Impact
+22% lift in site traffic during campaign window 0.15% click-through rate to Disney Home Video products (vs 0.08% industry benchmark) Strong social engagement and community interaction around #DisneyDIY content Deepened BRIT+CO’s relationship with Disney, paving the way for future collaborations
Brit + Co × Disney
Brit.co
Role: Sales & Brand Partnerships Lead
Type: Branded Content Hub, Lifestyle Marketing
Overview:
Led the brand partnership strategy and execution for a Disney Home Video campaign at BRIT+CO, targeting millennial moms through a custom content experience. The initiative centered around legacy Disney titles (Mary Poppins, Dumbo, Cinderella, Aladdin) and was designed to inspire co-viewing moments and creative family activities.
My Contribution
Identified Disney’s seasonal release priorities and positioned BRIT+CO as a lifestyle fit for family engagement Developed a cross-platform content hub concept rooted in DIY crafts, parenting insights, and product integration Led strategic narrative development and oversaw branded storytelling across editorial, social, and email Managed client communication, pitched the campaign, and guided execution through to reporting
Impact
+22% lift in site traffic during campaign window 0.15% click-through rate to Disney Home Video products (vs 0.08% industry benchmark) Strong social engagement and community interaction around #DisneyDIY content Deepened BRIT+CO’s relationship with Disney, paving the way for future collaborations
Brit + Co × Disney
Brit.co
Role: Sales & Brand Partnerships Lead
Type: Branded Content Hub, Lifestyle Marketing
Overview:
Led the brand partnership strategy and execution for a Disney Home Video campaign at BRIT+CO, targeting millennial moms through a custom content experience. The initiative centered around legacy Disney titles (Mary Poppins, Dumbo, Cinderella, Aladdin) and was designed to inspire co-viewing moments and creative family activities.
My Contribution
Identified Disney’s seasonal release priorities and positioned BRIT+CO as a lifestyle fit for family engagement Developed a cross-platform content hub concept rooted in DIY crafts, parenting insights, and product integration Led strategic narrative development and oversaw branded storytelling across editorial, social, and email Managed client communication, pitched the campaign, and guided execution through to reporting
Impact
+22% lift in site traffic during campaign window 0.15% click-through rate to Disney Home Video products (vs 0.08% industry benchmark) Strong social engagement and community interaction around #DisneyDIY content Deepened BRIT+CO’s relationship with Disney, paving the way for future collaborations
Services
Services
Brand Partnerships & Sales Strategy
Partnership ideation + talent alignment Sponsorship packaging + GTM strategy Custom pitch and partnership deck development
Brand Partnerships & Sales Strategy
Partnership ideation + talent alignment Sponsorship packaging + GTM strategy Custom pitch and partnership deck development
Brand Partnerships & Sales Strategy
Partnership ideation + talent alignment Sponsorship packaging + GTM strategy Custom pitch and partnership deck development
Strategic Sales Consulting
Pipeline architecture + revenue forecasting B2B/B2C sales planning Prospecting strategy, outreach copy, and materials
Strategic Sales Consulting
Pipeline architecture + revenue forecasting B2B/B2C sales planning Prospecting strategy, outreach copy, and materials
Strategic Sales Consulting
Pipeline architecture + revenue forecasting B2B/B2C sales planning Prospecting strategy, outreach copy, and materials
Creator-Led Campaign Development
Talent curation across creator tiers Content integration + narrative mapping UGC amplification + multi-platform rollout direction
Creator-Led Campaign Development
Talent curation across creator tiers Content integration + narrative mapping UGC amplification + multi-platform rollout direction
Creator-Led Campaign Development
Talent curation across creator tiers Content integration + narrative mapping UGC amplification + multi-platform rollout direction
Brand Story & Positioning Strategy
Mission, manifesto, and tone-of-voice refinement Founder-led storytelling + brand narrative systems Strategic messaging frameworks for campaigns + partnerships
Brand Story & Positioning Strategy
Mission, manifesto, and tone-of-voice refinement Founder-led storytelling + brand narrative systems Strategic messaging frameworks for campaigns + partnerships
Brand Story & Positioning Strategy
Mission, manifesto, and tone-of-voice refinement Founder-led storytelling + brand narrative systems Strategic messaging frameworks for campaigns + partnerships
Career Highlights
Career Highlights
CREATOR GROWTH
150%
Scaled Prosper AO to drive creator growth by 150% and boost campaign efficiency by 35%, securing high-value brand partnerships aligned with market and cultural trends.
CREATOR GROWTH
150%
Scaled Prosper AO to drive creator growth by 150% and boost campaign efficiency by 35%, securing high-value brand partnerships aligned with market and cultural trends.
CREATOR GROWTH
150%
Scaled Prosper AO to drive creator growth by 150% and boost campaign efficiency by 35%, securing high-value brand partnerships aligned with market and cultural trends.
SALES TARGET EXCEEDED
110%
Surpassed sales targets by 110% at Ogury, leading national sales efforts and expanding international revenue streams through global partnerships with brands like Amazon and Honda
SALES TARGET EXCEEDED
110%
Surpassed sales targets by 110% at Ogury, leading national sales efforts and expanding international revenue streams through global partnerships with brands like Amazon and Honda
SALES TARGET EXCEEDED
110%
Surpassed sales targets by 110% at Ogury, leading national sales efforts and expanding international revenue streams through global partnerships with brands like Amazon and Honda
REVENUE INCREASE
76%
Delivered a 76% revenue increase in the Southwest territory at BRIT+CO by securing strategic partnerships with Disney, Adidas, and Nintendo, generating $1.8 million in revenue.
REVENUE INCREASE
76%
Delivered a 76% revenue increase in the Southwest territory at BRIT+CO by securing strategic partnerships with Disney, Adidas, and Nintendo, generating $1.8 million in revenue.
REVENUE INCREASE
76%
Delivered a 76% revenue increase in the Southwest territory at BRIT+CO by securing strategic partnerships with Disney, Adidas, and Nintendo, generating $1.8 million in revenue.
CAMPAIGN
Optimization
Developed and launched Versus Systems’ XEO Custom Ad Partner Strategy, enabling tailored campaigns across gaming and influencer platforms to increase partner visibility and ad performance.
CAMPAIGN
Optimization
Developed and launched Versus Systems’ XEO Custom Ad Partner Strategy, enabling tailored campaigns across gaming and influencer platforms to increase partner visibility and ad performance.
CAMPAIGN
Optimization
Developed and launched Versus Systems’ XEO Custom Ad Partner Strategy, enabling tailored campaigns across gaming and influencer platforms to increase partner visibility and ad performance.
STRATEGY
Integrated Marketing
Built multi-million dollar campaigns with integrated marketing strategies that drive both business growth and cultural resonance for Fortune 500 clients and agencies.
STRATEGY
Integrated Marketing
Built multi-million dollar campaigns with integrated marketing strategies that drive both business growth and cultural resonance for Fortune 500 clients and agencies.
STRATEGY
Integrated Marketing
Built multi-million dollar campaigns with integrated marketing strategies that drive both business growth and cultural resonance for Fortune 500 clients and agencies.
[CLIENTS]
[CLIENTS]
[CLIENTS]
Whether through media planning, strategic partnerships, or creative direction, I’ve shaped narratives and amplified brands that move the needle.
Whether through media planning, strategic partnerships, or creative direction, I’ve shaped narratives and amplified brands that move the needle.
Accolades & Certifications
Accolades & Certifications
Brand Partnerships & Ad Sales Strategy
• Partnership ideation, creator alignment • GTM strategies, sponsorship packaging • Pitch & partnership deck development
Brand Partnerships & Ad Sales Strategy
• Partnership ideation, creator alignment • GTM strategies, sponsorship packaging • Pitch & partnership deck development
Brand Partnerships & Ad Sales Strategy
• Partnership ideation, creator alignment • GTM strategies, sponsorship packaging • Pitch & partnership deck development
Creator/Influencer Campaign Design
•Talent curation •Content theme & integration mapping •UGC amplification & campaign direction
Creator/Influencer Campaign Design
•Talent curation •Content theme & integration mapping •UGC amplification & campaign direction
Creator/Influencer Campaign Design
•Talent curation •Content theme & integration mapping •UGC amplification & campaign direction
Strategic Sales Consulting
• Pipeline development & forecasting • B2B/B2C sales planning •Outreach copy, prospect lists, deck builds
Strategic Sales Consulting
• Pipeline development & forecasting • B2B/B2C sales planning •Outreach copy, prospect lists, deck builds
Strategic Sales Consulting
• Pipeline development & forecasting • B2B/B2C sales planning •Outreach copy, prospect lists, deck builds
Brand Story & Positioning
• Narrative & tone-of-voice development • Mission, manifesto, and founder storytelling • Strategic messaging frameworks
Brand Story & Positioning
• Narrative & tone-of-voice development • Mission, manifesto, and founder storytelling • Strategic messaging frameworks
Brand Story & Positioning
• Narrative & tone-of-voice development • Mission, manifesto, and founder storytelling • Strategic messaging frameworks
Professional Affiliations
Professional Affiliations
Member, ColorComm
• (2024–Present)
Member, ColorComm
• (2024–Present)
Member, ColorComm
• (2024–Present)
VP, Public Relations, Toastmasters Divapreneurs
• (2021–2022)
VP, Public Relations, Toastmasters Divapreneurs
• (2021–2022)
VP, Public Relations, Toastmasters Divapreneurs
• (2021–2022)
If you're building the future of content, partnerships, or platform storytelling—
I’d love to explore what’s possible together.
Let's Connect
aliciaowinding@gmail.com
Let's Connect
aliciaowinding@gmail.com
© AliciaWinding. All rights reserved.
© AliciaWinding. All rights reserved.